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Tips from the Boosters: Addressing Your Prospects’ Concerns
Quick, can you tell me what all of these winning ads have in common when compared with the losing ads? Answer: Every single one of them included a detail or claim that addressed a key concern of...
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Don’t Bury The Lede!
PPC Ads are no place to be subtle or to assume a commited reader who will carefully weigh all her options. No, searchers quickly scan ads and make a gut decision on which ad most deserves their...
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The Basics Aren’t So Basic At Scale
First some context: this PPC contest is for the ad group labeled “Down Comforter.” So, which ad do you think won: If you’ve been paying attention at all, or even if you just know the first thing about...
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